Revenue is being hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered, according to the Direct Marketing Association. A white paper by the Association’s Email Marketing Council says bad practice is … Continue reading
Tag Archives: prospect customers
Why do I need a newsletter?
You may think your company doesn’t need a newsletter but think again. Newsletters are a great vehicle to deliver information to existing or prospective customers. Not only can you alert the market to your products and services, you can make … Continue reading