Avoiding the ‘Spam Trap’

spam email trap

Email marketing creates instant response, driving traffic to your website, contact form or landing zone. But with over 150 billion spam emails being sent every day, getting your message to your target recipients requires specialist digital marketing skills.

After all, it’s all too easy to have your campaign caught in spam traps or junk folders – or worse still, have your domain blacklisted for spamming.

Insight Data has a dedicated digital marketing team with the experience and technology to create powerful email campaigns or regular ezines that deliver results – fast.

Insight’s design team can produce beautifully crafted, instant response campaigns in rich HTML format and our sophisticated software then spam-scores the content and tests the email layout in popular email clients such as Outlook, Gmail, and AOL.

Insight Data consider important factors such as your sender ID, subject line and mobile devices (such as Blackberry or iPhone), and our analytics software tracks deliverability, open rates and click-through rates.

As members of the Direct Marketing Association, Insight operates a “Best Practice” policy by taking a professional and ethical approach to email marketing, including a fully managed unsubscribe list to ensure email compliance.