Tag Archives: Email Marketing
Email marketing for construction companies: 5 tips for a successful campaign
Direct email campaigns have become one of the most important aspects of any business’s marketing department, and in an ever-developing digital world, making your emails stand out has become an increasingly tough task. For construction and fenestration companies especially, you … Continue reading
Email Marketing Benchmarks
Email marketing is one of the quickest and most effective ways to create brand awareness and generate new business. Knowing more about the engagement behaviours of your target audience is a vital factor to consider before initiating your campaign. In this … Continue reading
5 reasons why you should utilise email marketing
1. Email is mobile One reason why email marketing is still an effective form of business communication is due to it being an easy and convenient way to reach customers on mobile devices. Email also doesn’t carry the cost of … Continue reading
400% better email marketing response rates for Rehau fabricator
Did you know you can target up to 60,000 customers across the fenestration and building industry with prospect data that gives up to 400% better results from your email campaigns? That’s what fabricator Astraseal found when they switched email marketing … Continue reading
Email new architects and contractors every month
Email marketing has become one of the most useful methods of creating new business, developing existing client relationships and building brand awareness. Emails bypass the traditional ‘gate-keeper’ and get delivered straight into the inbox of key decision makers within a … Continue reading
Email 7,000 more prospects a year
You need more leads, and fast. Telesales and email marketing campaigns are excellent for getting instant response, generating leads and sales quickly, and cost effectively. But purchasing a one-off data list for a single campaign, or worse – to use … Continue reading
Builders database now has over 23,000 contacts and 15,000 emails
Insight Data, the specialist supplier of business data for the glazing and construction industry, has seen its Local Builders database soar to 23,000 contacts and 15,000 emails. Jade Greenhow, Insight operations manager said; “The window industry is changing rapidly due … Continue reading
Rehau fabricator Astraseal appoints Insight Data as launch partner
The UK’s largest Rehau fabricator, Astraseal, has switched to Insight Data as part of ambitious growth plans for 2015. With capacity for over 4,000 frames per week Astraseal plans to expand its trade network and work with key installers throughout … Continue reading
How to get 5 times better response with email marketing
Insight Data’s email marketing service is the most effective, targeted advertising and promotion solution for the glass, glazing and building industry. It regularly generates 5 times more response than other companies offering email marketing; creating more leads, more customers and more … Continue reading
Email marketing celebrations as results pass 98%
Insight Data recently celebrated as email delivery rates reached a staggering 98% across its database of 50,000 email contacts. Vicky Francis, direct marketing manager at Insight Data says it’s all about results. “Email marketing is both an art and a … Continue reading
Insight Data co-hosts the Marketing Village at the FIT Show
Driven by last year’s success, Insight Data will be bringing the ‘Marketing Village’ to the FIT Show, in a ‘joint venture’ with full-service marketing agency Purplex. Together, the two companies will be taking marketing to the next level, offering the … Continue reading
Email marketing service generates millions of pounds in new business
Email marketing is already recognised as the most powerful way of targeting new customers cost-effectively, but over the last year results have increased dramatically – and it’s all down to mobile phones. Vicky Francis, operations manager for Insight Data, explains; … Continue reading
Talks on new maschete.com sales and marketing CRM platform
Insight Data Ltd is collaborating with international digital marketing agency Purplex Marketing about a possible new marketing and sales CRM platform, Maschete. In 2012 Insight launched Salestracker, an innovative CRM solution for the UK market designed to drive sales and … Continue reading
Insight generates millions of pounds from email marketing
Insight Data, the specialist data and direct marketing company has generated over 2,000 trade and commercial leads from email marketing campaigns carried out for clients in October, representing millions of pounds in new business. Vicky Francis, marketing manager for Insight, … Continue reading
Email data breaks all records!
Insight Data is delighted to announce that they have broken the 50,000 barrier on email contacts across the Insight database. This includes the largest fabricator and installer database in the UK – now at over 13,000 email contacts, over 16,000 architects emails, … Continue reading
Marketing success for Solidor with Salestracker
Composite door manufacturer Solidor has had over 360 sales leads from its first marketing campaign using Salestracker, the prospect database from Insight Data. “We have been staggered by the response” admits Solidor MD Gareth Mobley. “Our sales team have already … Continue reading
Insight Data launch Best Practice email marketing guide
Insight Data, the UK’s leading supplier of business prospect data, has published a comprehensive guide to email marketing. “Email marketing is a powerful, cost-effective marketing tool but many companies still don’t fully grasp the complexities of running a successful campaign” … Continue reading
Direct Mail and Email Marketing Get Ready to Rumble
Direct mail was the undisputed champion of the marketing world until the new kid on the block, email marketing, exploded onto the scene. To fight back, direct mail now has a killer blow up its sleeve according to Insight Data’s … Continue reading
84 sales leads from email campaign
According to the Direct Marketing Association (DMA) – the UK’s leading authority for direct marketing – companies are still failing to effectively target their email marketing messages. Not for Insight Data customers it seems, as trade fabricator, Rapid Aluminium, has … Continue reading
Five Golden Rules…
Focusing on new business is high on the agenda for most suppliers, yet finding new trade customers isn’t as difficult – or expensive – as you may think. In the last few years, specialist companies have emerged providing in-depth market … Continue reading
