Insight Data Salestracker software explained

There is no point using old data to win new customers. Yet many prospect databases are surprisingly out of date which can cost your company a great deal of time and money. Salestracker is the world’s first online database for … Continue reading

Avoiding the ‘Spam Trap’

Email marketing creates instant response, driving traffic to your website, contact form or landing zone. But with over 150 billion spam emails being sent every day, getting your message to your target recipients requires specialist digital marketing skills. After all, … Continue reading

Email revenue at risk from bad practice

Revenue is being hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered, according to the Direct Marketing Association. A white paper by the Association’s Email Marketing Council says bad practice is … Continue reading

Has digital killed traditional direct marketing?

Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading

Avoiding the pitfalls of email marketing

Email marketing is the latest “big thing”, but according to the Direct Marketing Association, a large percentage never get delivered to the recipient. “Email marketing is a science and companies should use a professional service, such as Insight Data’s Mailminx … Continue reading

SalesTracker creates £millions in new business

Salestracker, the worlds first online prospect database for the window industry, has already created millions of pounds in new business. But now a new version, launched this month is set to take the industry by storm. Users simply log-on from … Continue reading