Tag Archives: email campaign
5 reasons why you should utilise email marketing
1. Email is mobile One reason why email marketing is still an effective form of business communication is due to it being an easy and convenient way to reach customers on mobile devices. Email also doesn’t carry the cost of … Continue reading
Email vs. Direct Mail
It’s no secret that direct marketing can drive millions of pounds in new business straight to your door. In fact, new research published by the Direct Marketing Association (DMA) shows that the UK’s direct marketing industry generates £205 billion in … Continue reading
Insight Data Salestracker software explained
There is no point using old data to win new customers. Yet many prospect databases are surprisingly out of date which can cost your company a great deal of time and money. Salestracker is the world’s first online database for … Continue reading
Avoiding the ‘Spam Trap’
Email marketing creates instant response, driving traffic to your website, contact form or landing zone. But with over 150 billion spam emails being sent every day, getting your message to your target recipients requires specialist digital marketing skills. After all, … Continue reading
Email revenue at risk from bad practice
Revenue is being hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered, according to the Direct Marketing Association. A white paper by the Association’s Email Marketing Council says bad practice is … Continue reading
Has digital killed traditional direct marketing?
Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading
Avoiding the pitfalls of email marketing
Email marketing is the latest “big thing”, but according to the Direct Marketing Association, a large percentage never get delivered to the recipient. “Email marketing is a science and companies should use a professional service, such as Insight Data’s Mailminx … Continue reading
SalesTracker creates £millions in new business
Salestracker, the world’s first online prospect database for the window industry, has already created millions of pounds in new business. But now a new version, launched this month is set to take the industry by storm. Users simply log on … Continue reading
Is the window industry spamming its customers?
Discover how to improve your email marketing results and avoid spam filters! Continue reading
