Talks on new sales and marketing CRM platform

Insight Data Ltd is collaborating with international digital marketing agency Purplex Marketing about a possible new marketing and sales CRM platform, Maschete. In 2012 Insight launched Salestracker, an innovative CRM solution for the UK market designed to drive sales and … Continue reading

Social media being used ‘in harmony’ with email

Direct marketing professionals are using social media channels in a bid to enhance their email campaigns, according to new research. Published by Econsultancy and Adestra, the fourth annual Email marketing Industry Census found that more than a third of companies … Continue reading

Tweeting is ‘big business’ in the window industry

According to a recent study published by Dr Nora Barnes, senior fellow and chair of the society for new communications research at the University of Massachusetts, more than a quarter of Fortune 500 firms have set up Twitter accounts. Eric … Continue reading