Has digital killed traditional direct marketing?

Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading

Social media being used ‘in harmony’ with email

Direct marketing professionals are using social media channels in a bid to enhance their email campaigns, according to new research. Published by Econsultancy and Adestra, the fourth annual Email marketing Industry Census found that more than a third of companies … Continue reading

Avoiding the pitfalls of email marketing

Email marketing is the latest “big thing”, but according to the Direct Marketing Association, a large percentage never get delivered to the recipient. “Email marketing is a science and companies should use a professional service, such as Insight Data’s Mailminx … Continue reading

Marketing “Best Practice” now for the window industry

In recent years, the window and conservatory industry has seen a barrage of new regulations, tighter controls and new standards to maintain. It’s not just the window industry of course; most companies are being bombarded with new health and safety … Continue reading