New Salestracker set to revolutionise window industry

Excitement builds as Insight Data announce the launch of the new Salestracker

After a year of development the wait is finally over. Insight Data has announced the launch of their new online fabricator and installer prospect database, turning the future of lead generation and prospect management on its head.

“We launched SalesTracker, the first-ever online prospect database for the window industry 12 months ago and immediately started developing the next generation. The power of the new system is immense” emphasises Insight’s Commercial Director Helen Costeloe-Hughes. “We have packed it with innovative features that will revolutionise the way companies win new business.”

SalesTracker contains detailed information on over 14,000 window, door and conservatory fabricators and installers updated live in real-time. Users access the database simply by going online, there is no software to install or complicated updates.

New features on the system include the innovative List Builder, a powerful campaign management tool that allows clients to create and save search results and instantly produce mailing lists, email lists and contact follow-up lists for sales people, while a new scrolling function makes it faster and easier for telesales people to use. Any number of lists can be created and notes added simultaneously to all records on the list.  Users can then refer back to individual campaigns for follow-up.

Other features include a Hot List that allows users to monitor individual contacts on the database and Insight Data will notify of any changes, such as change of management or address.  “Of course, any prospect database is only as good as the data within it” explains Data Manager David Lewis; “Insight is the only database provider with an in-house telephone research centre and advanced VOIP telephone system to make over 150,000 calls per year, to ensure our clients have the most accurate information in real-time. But there’s no point having a prospect database if you can’t use it properly, which is why we have continued to invest not only in research, but in the technology and software too.”

Insight already has over 200 users on the database, but the new version is expected to see this number increase.  One of the key developments on new SalesTracker is Apps.  Clients can choose from additional applications to the system depending on their business needs, for example, a built-in credit referencing app or a map-marketing app. Apps are also in development for iPhones, Blackberrys and other mobile phones such as GPRS perimeter tracking “how many hot prospects are within 5 miles of my location”.

Helen Costeloe-Hughes adds; “prospecting is more than just data. It’s a process of generating leads, managing the sales process and converting to customers.  Salestracker combines the best of both worlds – accurate, detailed prospect data of over 13,000 fabricators and installers, along with the tools to help clients convert them to customers.”

For more information on the Insight database or SalesTracker, visit www.insightdata.co.uk or call 01934 808293.