New Salestracker set to revolutionise window industry

Salestracker is the new online prospect database from Insight Data, designed to transform how fabricators and installers manage lead generation, sales campaigns, and follow-ups.

Salestracker CRM displayed on a desktop monitor, tablet, laptop and smartphone, showing its fully responsive interface.

After 12 months of development, the updated Salestracker system introduces a range of tools that aim to simplify lead generation, sales campaign planning and contact management across the glazing industry.

Advanced Prospecting Features

Salestracker provides real-time access to detailed data on over 14,000 verified fabricators, installers, and home improvement firms. As a cloud-based system, it requires no software downloads or updates.

New features include:

List Builder: Build and save filtered search results to create mailing, email, or follow-up call lists instantly.
Hot List: Track priority contacts and receive live updates on key changes such as ownership or address details.
Campaign History: Add notes across multiple contacts and refer back to campaigns for streamlined follow-up.

These tools are designed to give sales and marketing teams a fast, user-friendly way to manage outreach at scale.

Real-Time Accuracy Backed by Live Research

Insight Data’s in-house research team makes over 150,000 phone calls per year using a VOIP system to verify contact and business information. This continuous live validation sets Salestracker apart from traditional static datasets.

Data Manager David Lewis commented: “There’s no point offering a prospect database if the information is out of date. Our investment in research means clients can trust the accuracy of every record.”

Custom Add-Ons and Mobile Integration

The updated Salestracker platform now includes optional Apps to tailor the system to specific business needs. These include:

Credit referencing tools
Map-based prospect targeting and campaign planning
Mobile access via responsive design and smartphone-compatible features – ideal for field sales teams using iOS or Android devices

Sales staff can log in from anywhere, check live updates, manage follow-ups, and view prospects near their current location using GPS-enabled functionality.

Salestracker: More Than Just Data

Alex Tremlett, Insight’s Commercial Director, said: “Salestracker is not just about data – it’s about managing the sales process from lead generation to conversion. It gives businesses the insight, tools, and flexibility to grow.”

With over 200 businesses already using Salestracker, the new version is expected to increase adoption further across the window, door, and conservatory sectors.