Tag Archives: prospect data
How to find new installers in the glazing industry
As we enter into 2023, companies within the fenestration industry will be looking at how to propel growth and boost business in an ever-challenging climate. Research carried out by Insight Data in the final quarter of 2022 indicated a drop … Continue reading
Putting the focus back on lead generation
Without question, the marketing landscape has changed massively over the last decade. As businesses have got busier and competition has got tougher, it has become harder and harder for internal marketing teams to fully get to grips with a diverse … Continue reading
Rehau fabricator Astraseal appoints Insight Data as launch partner
The UK’s largest Rehau fabricator, Astraseal, has switched to Insight Data as part of ambitious growth plans for 2015. With capacity for over 4,000 frames per week Astraseal plans to expand its trade network and work with key installers throughout … Continue reading
Why every supplier should use Salestracker
When it comes to managing sales and marketing in the window industry, Insight Data’s MD Andrew Scott knows a thing or two – he created the strategy that propelled Cambrian Windows from 200 to over 2,000 frames per week in … Continue reading
Salestracker: The Power of CRM Integration
Insight Data has announced updates to its Salestracker sales and marketing platform, designed to help companies improve productivity and get more ‘sales organised’. “Salestracker is the leading prospect database in the glazing and construction industry, but this is only the … Continue reading
Insight Data co-hosts the Marketing Village at the FIT Show
Driven by last year’s success, Insight Data will be bringing the ‘Marketing Village’ to the FIT Show, in a ‘joint venture’ with full-service marketing agency Purplex. Together, the two companies will be taking marketing to the next level, offering the … Continue reading
New marketing database of General Builders released
According to the recently published Insight Market Report there are 20,651 general builders now actively involved in home improvements, refurbishments and extensions, almost all of which require windows, doors or conservatories. “Some of these builders are now installing more windows … Continue reading
Whats all the buzz surrounding the new Salestracker software? Glass News investigates.
This month Insight Data launches the eagerly awaited 3rd generation Salestracker, the online sales and marketing software. Glass and Glazing industry newspaper ‘Glass News’ caught up with Helen Costeloe-Hughes, Commercial Director of Insight Data, to find out more. GN: What exactly … Continue reading
UK Fabricator and installer database passes 14,000 email contacts
Insight Data has announced that 95% of window companies now use email, a rise of 50% in just three years. The number of fabricator and installer email contacts has risen from 9,000 in 2010 to a record 14,000 addresses in … Continue reading
Insight Data launches integrated credit profiling
There’s no point winning new customers who can’t pay you. Sounds obvious, but so many companies pour marketing money down the drain on direct marketing, pay-per-click, telesales and press advertising campaigns that attract customers who are a high credit risk. … Continue reading
New Salestracker packs a CRM punch
It’s not easy when you have an MD who is obsessed with innovation. Not just product development, or continuous improvement, but true innovation. So when we launched Salestracker, the world’s first live CRM system, it didn’t come as a surprise … Continue reading
New Salestracker CRM system rolled-out to 600 users
Launched in 2008, Salestracker was an immediate success. For the first time suppliers could access the latest prospect data live in real-time via a web-based application, dramatically improving sales and marketing results. 2010 seen the launch of Salestracker II, an … Continue reading
Email data breaks all records!
Insight Data is delighted to announce that they have broken the 50,000 barrier on email contacts across the Insight database. This includes the largest fabricator and installer database in the UK – now at over 13,000 email contacts, over 16,000 architects emails, … Continue reading
Salestracker: A revolution in Live CRM
Since the 1990’s contact management systems or CRM (customer relationship management) have become essential tools in sales and marketing. The ability to manage prospects, create direct marketing lists and have sales people update their sales activity has become essential to … Continue reading
Insight Data appoints new head of software development
Insight Data, the leading provider of prospect data for the fenestration and building industry, has appointed Steve Matthews to head up Insight’s growing software development team. Steve will spearhead a number of large projects, including an all-new version of the … Continue reading
Insight prospect database swells to over 60,000 records
At Insight Data we’ve been busy improving all our prospect databases to help companies engage with more customers more effectively. The Insight fabricator and installer database, for example, now has 17,747 individual contacts and 13,200 email addresses in the UK … Continue reading
Ecobuild success for Insight Data
Insight Data started the exhibition trail this year at Ecobuild to raise awareness of the commercial and new-build opportunities available with the Insight databases. Sonia Punter, Insight’s sales manager commented; “Insight Data has thoroughly researched the commercial and new-build markets … Continue reading
Are data companies breaking the law?
The Information Commissioners Office (ICO) for Data Protection has gained new enforcement powers and the capability to fine companies up to £500,000 for breaches of the Data Protection Act. In light of recent scandals involving hacking, personal data and security … Continue reading
Relentless improvements at Insight Data
Insight Data has completed the next stage of a relentless investment plan that sees the company widen the gap even further from other data providers as well as spearhead the launch of several new prospect databases. The company recently held … Continue reading
Instant sales leads with credit card payment
Purchasing prospect data from Insight Data is now easier than ever thanks to the introduction of credit card payments. Sonia Punter, Insight’s Sales Manager comments on the development: “Traditionally we have always accepted payment through cheque, BACS or standing order; … Continue reading
