Putting the focus back on lead generation

Without question, the marketing landscape has changed massively over the last decade. As businesses have got busier and competition has got tougher, it has become harder and harder for internal marketing teams to fully get to grips with a diverse range of channels and tools.

Whether it’s social media, online advertising, SEO or even traditional marketing channels, marketing managers are spread so thinly when trying to implement a comprehensive campaign. The main driver behind this complex mix of channels is lead generation, the process of converting a prospect into a potential business lead.

Marketers are too often caught up in the fluffy side of marketing – putting the cart before the horse. It’s absolutely vital that businesses do not neglect the need to effectively replenish their sales funnel.

As the industry’s trusted provider of prospect data and market intelligence, Insight Data has done all the hard work to help customers accurately target practically every trade and commercial prospect in the market. With in-depth analysis providing contact details and business information – including live credit ratings, sales and marketing teams can communicate with over 70,000 potential customers at the touch of a button.

It’s all available through Salestracker, the powerful online sales and marketing platform which provides 24/7 access to the most up-to-date information. Records can be filtered by specialism, size, region or even by credit rating to allow businesses to efficiently target their ideal customer.

Jade Greenhow, Operations Director at Insight Data comments:

“Whilst it may seem simple in theory, lead generation can be challenging to execute effectively. At Insight Data, we’ve done all the leg work to research and qualify prospects from across the construction and fenestration industry. It means that whether your targeting fabricators and installers, or builders, construction companies or even architects and builders merchants, you have all the information at your fingertips.

“It’s far more than just an online prospect database. Our in-house research team work incredibly hard, conducting over 20,000 interviews and research calls every month to update our databases. They are just one part of a seven-stage verification process which equates to around 1,200 changes every single month – changes that your average, static data list would miss. All these changes are made in real-time ensuring Salestracker users are always using the latest and most accurate data – meaning better engagement, more leads and ultimately more new business.”

Alongside its unrivalled live prospect database, Salestracker also features a powerful CRM system and an integrated email marketing platform. Available across devices with no software or app to install, Salestracker is trusted by over 700 users from major systems houses, right through to fabricators, component suppliers and product manufacturers.

For more information contact Insight Data on 01934 808293 or via email at hello@insightdata.co.uk