Tag Archives: Data
Is it legal to send an email to a prospect?
The General Data Protection Regulation (GDPR) became a European framework for data protection back on the 25th May 2018. From the GDPR, the Data Protection Act 2018 was born and enforced into UK law. The GDPR was well exposed to the … Continue reading
How to Wrap Up Your 2019 Marketing Budget
As 2020, and a new decade begins, challenges are plentiful for the Glazing and Construction industry moving into the new financial year. Whilst things like sustainability and technology are starting to take priority in the industry, Marketing and Sales are … Continue reading
Is it time to invest in Customer Research?
How well do you know your customers? Do you know where they spend their time online, their average annual income or revenue, and their biggest problems relevant to your solution? Did you know 46% of 20,000 consumers surveyed across 20 … Continue reading
Pioneering Scottish manufacturer CMS Window Systems appoints Insight Data
CMS Window Systems, one of Scotland’s leading designers, manufacturers and installers of windows, doors and curtain walling, has strengthened its operation by partnering with Insight Data. Operating across Scotland for well-over a decade, the respected manufacturer will now integrate Insight … Continue reading
Turbulent times at British Airways with prospect of record £183 million GDPR fine
The Information Commissioner’s Office (ICO) has informed British Airways and its parent company, International Airlines Group (IAG), that it plans to issue a record fine of £183.39 million following a sizeable breach of the General Data Protection Regulation (GDPR). The … Continue reading
Emplas joins forces with Insight Data
Emplas, one of the UK’s largest window and door fabricators, has become the latest industry-leading brand to partner with Insight Data. The Wellingborough-based fabricator, which last year celebrated its 40th year in business, will now be taking advantage of Insight … Continue reading
Worrying times ahead for Stagnant Companies
The beginning of May 2019, the Governor of the Bank of England, Mark Carney said that despite the uncertainty ahead with Brexit, if the economy continues to keep growing “It will require more, and more frequent interest rate increases, than … Continue reading
Seminar success for Insight Data as part of Marketing Festival at FIT Show 2019
With a strong turnout for their daily seminars and a positive response to their range of services, the team at Insight Data are celebrating a successful three days at The FIT Show 2019. The firm, which specialises in accurate prospect … Continue reading
Insight Data and Purplex Marketing to host the Marketing Festival at the FIT Show
Two of the biggest names in the glazing industry, Insight Data and Purplex Marketing, have come together to host the Marketing Festival at the FIT Show. Located on stand R10, the Marketing Festival gives business owners and marketing professionals the … Continue reading
Putting the focus back on lead generation
Without question, the marketing landscape has changed massively over the last decade. As businesses have got busier and competition has got tougher, it has become harder and harder for internal marketing teams to fully get to grips with a diverse … Continue reading
New data points to major blackhole on the horizon for UK construction workforce
According to new research from the Office of National Statistics (ONS), the UK construction industry is set to face a major labour crisis, with the loss of over 500,000 workers over the next decade. The findings, which form part of … Continue reading
Promotion for Insight Data’s Adrian Warburton to internal sales
Adrian joined Insight Data as a telesales executive in March 2015 and now works in internal sales. This promotion is a testament to his hard work and drive to help the company reach the next level. With growing demand for … Continue reading
Business is better with Insight Data
Here at Insight Data, the UK construction, fenestration and glazing industries’ leading provider of marketing data and CRM software, we have released a new video showing why business really is better with Insight Data. The clip, which is steadily racking … Continue reading
Ultraframe’s partnership with Insight Data
One of the largest suppliers of conservatory roofs in the construction and fenestration industries, Ultraframe, has partnered up with Insight Data to monitor trends and target new customers using the online CRM software Salestracker. More leads for a leading conservatory … Continue reading
Ignore ‘builder installers’ at your peril…
Suppliers in the glass and glazing industry are missing a trick by ignoring a huge market of potential customers. Local builders now account for a significant proportion of the windows and doors that are installed in UK households, along with … Continue reading
Why we work with the DMA
Last month, the DMA (Direct Marketing Association), an organisation responsible for promoting best practice in data management, visited Insight Data and found that we were compliant with all of their requirements when it comes to data compliance. Best practice data … Continue reading
Fully compliant for another year
Insight Data once again retains its title as the only data supplier to be awarded membership of both the Direct Marketing Association and the Glass & Glazing Federation for another year. Insight was the first data supplier in the UK … Continue reading
Builders database now has over 23,000 contacts and 15,000 emails
Insight Data, the specialist supplier of business data for the glazing and construction industry, has seen its Local Builders database soar to 23,000 contacts and 15,000 emails. Jade Greenhow, Insight operations manager said; “The window industry is changing rapidly due … Continue reading
New Mobile CRM set to transform the glazing and building industry
It isn’t often a new technology comes along that dramatically improves the way people work. But that’s exactly what is promised in the latest innovation from Insight Data. Managing director Andrew Scott makes the announcement; “For years, marketing and sales … Continue reading
Email marketing service generates millions of pounds in new business
Email marketing is already recognised as the most powerful way of targeting new customers cost-effectively, but over the last year results have increased dramatically – and it’s all down to mobile phones. Vicky Francis, operations manager for Insight Data, explains; … Continue reading
