Tag Archives: Direct Mail
Is direct mail still the answer in a digital world?
In a digital world, the phrase ‘Direct mail is dead, it’s all about online” is becoming more and more popular, but is this really the case? Marketers spend most of their time online focusing on social media, emails and online … Continue reading
Builders database now has over 23,000 contacts and 15,000 emails
Insight Data, the specialist supplier of business data for the glazing and construction industry, has seen its Local Builders database soar to 23,000 contacts and 15,000 emails. Jade Greenhow, Insight operations manager said; “The window industry is changing rapidly due … Continue reading
Insight Data co-hosts the Marketing Village at the FIT Show
Driven by last year’s success, Insight Data will be bringing the ‘Marketing Village’ to the FIT Show, in a ‘joint venture’ with full-service marketing agency Purplex. Together, the two companies will be taking marketing to the next level, offering the … Continue reading
Why Direct Mail is still the King of lead generation
You’d be forgiven for thinking direct mail is old hat. With the rise of social media, content and inbound marketing, search engine optimisation and pay-per-click campaigns, surely there is no room for this old-fashioned, expensive marketing channel? Well, there will … Continue reading
Insight help companies avoid Royal Mail postage price increases
Royal mail recently announced a dramatic increase in the cost of postage, pushing a first class stamp to 60p and second class to 50p. Will this be the final nail in the coffin for direct mail? Not so, according to … Continue reading
Direct Mail and Email Marketing Get Ready to Rumble
Direct mail was the undisputed champion of the marketing world until the new kid on the block, email marketing, exploded onto the scene. To fight back, direct mail now has a killer blow up its sleeve according to Insight Data’s … Continue reading
Email vs. Direct Mail
It’s no secret that direct marketing can drive millions of pounds in new business straight to your door. In fact, new research published by the Direct Marketing Association (DMA) shows that the UK’s direct marketing industry generates £205 billion in … Continue reading
One year anniversary for Insight Data
The champagne was flowing recently at Insight Data as we celebrated our one-year anniversary at our purpose-designed offices. A staff night out, a slice of cake and a glass of bubbly was on the cards for all employees to celebrate … Continue reading
Five Golden Rules…
Focusing on new business is high on the agenda for most suppliers, yet finding new trade customers isn’t as difficult – or expensive – as you may think. In the last few years, specialist companies have emerged providing in-depth market … Continue reading
What does 55p buy you these days?
A chocolate bar? A packet of crisps? Or how about £10,000 worth of new business? With direct mail starting from just 55p per item – including postage – using Insight Data’s direct mail service could be the best investment you … Continue reading
Sapa turns up the heat with Insight Data
Leading architectural aluminium systems company, Sapa Building Systems Ltd, has announced a major marketing initiative as part of a strategy to dramatically expand its UK network of fabricators. The company has adopted Salestracker, the online window industry database from Insight … Continue reading
Imitation is sincerest form of flattery
Imitation is the sincerest form of flattery. But is it hurting your business? It was Charles Caleb Colton who first said “Imitation is the sincerest form of flattery” way back in the 19th Century. Yet, it seems to be … Continue reading
WHS Halo gains commercial insight
WHS Halo is the latest big name to subscribe to Insight Data’s architects and specifiers database, opening up a market worth £31.372 billion a year (according the Office of National Statistics) and giving them an opportunity to further cement their … Continue reading
Online prospect database grows up
In March’s issue of Windows Active magazine, Insight Data’s I.T Manager Matthew Stone was interviewed to discover how the new version of Salestracker helps companies find and win new customers. Below is the interview in its entirety. Back in 2008 Insight … Continue reading
Europa creates a storm with direct mail
As leading aluminum conservatory fabricator Europa Conservatories knows all too well, if you really want to generate leads quickly and cost-effectively you need to use direct mail. Europa was looking to promote their aluminium portal frame system and used Insight … Continue reading
Has digital killed traditional direct marketing?
Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading
What happens if you don’t use high quality data?
Direct mail has increased 137% in the last ten years yet according to a recent study by the Direct Marketing Association – the leading authority in direct marketing – the percentage of people binning direct mail has risen from 63% … Continue reading
137% growth in direct mail sparks investment
Despite the explosion of e-marketing, direct mail has grown 137% in the last 10 years. Why? Because it works. In fact implemented correctly, direct mail can generate ten times more response than other marketing. Insight Data has now invested in … Continue reading
Start of a new era for Insight Data
After growing rapidly since its launch in 2006, Insight has bid farewell to their old premises and moved into new purpose-designed offices. The new offices are still located in Weston-super-Mare, just of Junction 21 of the M5 motorway. MD Andrew … Continue reading
Marketing “Best Practice” now for the window industry
In recent years, the window and conservatory industry has seen a barrage of new regulations, tighter controls and new standards to maintain. It’s not just the window industry of course; most companies are being bombarded with new health and safety … Continue reading
