Excellent direct mail delivery rate
New Builders Marketing Database

Builders database now has over 23,000 contacts and 15,000 emails

Insight Data, the specialist supplier of business data for the glazing and construction industry, has seen its Local Builders database soar to 23,000 contacts and 15,000 emails. Jade Greenhow, Insight operations manager said; “The window industry is changing rapidly due … Continue reading

Marketing success for Solidor with Salestracker

Composite door manufacturer Solidor has had over 360 sales leads from its first marketing campaign using Salestracker, the prospect database from Insight Data. “We have been staggered by the response” admits Solidor MD Gareth Mobley. “Our sales team have already … Continue reading

84 sales leads from email campaign

According to the Direct Marketing Association (DMA) – the UK’s leading authority for direct marketing – companies are still failing to effectively target their email marketing messages. Not for Insight Data customers it seems, as trade fabricator, Rapid Aluminium, has … Continue reading

DMA backs Insight Data

The Direct Marketing Association represents companies involved in database marketing and provides the quality standards, compliance and best-practise across all aspects of data and direct marketing.  It is also the Governments enforcement arm, and has powers to impose large fines … Continue reading

Europa creates a storm with direct mail

As leading aluminum conservatory fabricator Europa Conservatories knows all too well, if you really want to generate leads quickly and cost effectively you need to use direct mail. Europa was looking to promote their aluminium portal frame system and used … Continue reading

Has digital killed traditional direct marketing?

Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading

What happens if you don’t use high quality data?

Direct mail has increased 137% in the last ten years yet according to a recent study by the Direct Marketing Association – the leading authority in direct marketing – the percentage of people binning direct mail has risen from 63% … Continue reading

Marketing “Best Practice” now for the window industry

In recent years, the window and conservatory industry has seen a barrage of new regulations, tighter controls and new standards to maintain. It’s not just the window industry of course; most companies are being bombarded with new health and safety … Continue reading

Forget 1849; 2010 is the New Goldrush!

Imagine prospecting for gold in the late 19th century. Technology was limited, resources sparse and often sheer luck determined who struck gold and who came up with nothing. These days, there is no reason to leave prospecting for sales leads, … Continue reading