Tag Archives: direct marketing
Email marketing for construction companies: 5 tips for a successful campaign
Direct email campaigns have become one of the most important aspects of any business’s marketing department, and in an ever-developing digital world, making your emails stand out has become an increasingly tough task. For construction and fenestration companies especially, you … Continue reading
Is direct mail still the answer in a digital world?
In a digital world, the phrase ‘Direct mail is dead, it’s all about online” is becoming more and more popular, but is this really the case? Marketers spend most of their time online focusing on social media, emails and online … Continue reading
Why we work with the DMA
Last month, the DMA (Direct Marketing Association), an organisation responsible for promoting best practice in data management, visited Insight Data and found that we were compliant with all of their requirements when it comes to data compliance. Best practice data … Continue reading
Builders database now has over 23,000 contacts and 15,000 emails
Insight Data, the specialist supplier of business data for the glazing and construction industry, has seen its Local Builders database soar to 23,000 contacts and 15,000 emails. Jade Greenhow, Insight operations manager said; “The window industry is changing rapidly due … Continue reading
Why Direct Mail is still the King of lead generation
You’d be forgiven for thinking direct mail is old hat. With the rise of social media, content and inbound marketing, search engine optimisation and pay-per-click campaigns, surely there is no room for this old-fashioned, expensive marketing channel? Well, there will … Continue reading
Marketing success for Solidor with Salestracker
Composite door manufacturer Solidor has had over 360 sales leads from its first marketing campaign using Salestracker, the prospect database from Insight Data. “We have been staggered by the response” admits Solidor MD Gareth Mobley. “Our sales team have already … Continue reading
Insight Data launch Best Practice email marketing guide
Insight Data, the UK’s leading supplier of business prospect data, has published a comprehensive guide to email marketing. “Email marketing is a powerful, cost-effective marketing tool but many companies still don’t fully grasp the complexities of running a successful campaign” … Continue reading
84 sales leads from email campaign
According to the Direct Marketing Association (DMA) – the UK’s leading authority for direct marketing – companies are still failing to effectively target their email marketing messages. Not for Insight Data customers it seems, as trade fabricator, Rapid Aluminium, has … Continue reading
New website for Insight Data
We are delighted to announce the new Insight website has gone live and been updated with all our latest information, news and links. The website has been designed to provide easier navigation and provide more detailed information on the full … Continue reading
Ultimate telesales success with Insight Data
Essex-based Synseal fabricator, Ultimate 70, has experienced a record number of trade sales leads and follow-up appointments thanks to Insight Data’s telesales service. Managing Director of Ultimate 70, Paul Foyle comments: “We’ve been subscribing to Insight Data’s online prospect database, … Continue reading
An event Porky would be proud of
Last Thursday, 16th September, saw the tenderly named PIGS (Publicity in Glazing Society) event kick off in London’s Leicester Square. Naturally, the evening began with a round of mojito’s for the Insight team (all for Glassex research purposes I assure … Continue reading
DMA backs Insight Data
The Direct Marketing Association represents companies involved in database marketing and provides the quality standards, compliance and best-practice across all aspects of data and direct marketing. It is also the Governments enforcement arm and has powers to impose large fines … Continue reading
Europa creates a storm with direct mail
As leading aluminum conservatory fabricator Europa Conservatories knows all too well, if you really want to generate leads quickly and cost-effectively you need to use direct mail. Europa was looking to promote their aluminium portal frame system and used Insight … Continue reading
Has digital killed traditional direct marketing?
Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading
What happens if you don’t use high quality data?
Direct mail has increased 137% in the last ten years yet according to a recent study by the Direct Marketing Association – the leading authority in direct marketing – the percentage of people binning direct mail has risen from 63% … Continue reading
Marketing “Best Practice” now for the window industry
In recent years, the window and conservatory industry has seen a barrage of new regulations, tighter controls and new standards to maintain. It’s not just the window industry of course; most companies are being bombarded with new health and safety … Continue reading
Direct Marketing Association welcomes Insight Data
After a lengthy assessment period, which included customer references and financial checks, Insight Data is the first and only database company in the window industry to be awarded membership of the internationally recognised Direct Marketing Association. Insight is committed to … Continue reading
