Pioneering Scottish manufacturer CMS Window Systems appoints Insight Data

CMS Window Systems, one of Scotland’s leading designers, manufacturers and installers of windows, doors and curtain walling, has strengthened its operation by partnering with Insight Data. Operating across Scotland for well-over a decade, the respected manufacturer will now integrate Insight … Continue reading

Imitation is sincerest form of flattery

Imitation is the sincerest form of flattery. But is it hurting your business?    It was Charles Caleb Colton who first said “Imitation is the sincerest form of flattery” way back in the 19th Century.  Yet, it seems to be … Continue reading

Insightful database marketing from Window Widgets

Window Widgets, the supplier of specialist products for the glazing industry, is one company who recognise the benefit of database marketing. After seven years using another data supplier, the Gloucester based company signed up to Salestracker – the world’s first … Continue reading

What happens if you don’t use high quality data?

Direct mail has increased 137% in the last ten years yet according to a recent study by the Direct Marketing Association – the leading authority in direct marketing – the percentage of people binning direct mail has risen from 63% … Continue reading

Forget 1849; 2010 is the New Goldrush!

Imagine prospecting for gold in the late 19th century. Technology was limited, resources sparse and often sheer luck determined who struck gold and who came up with nothing. These days, there is no reason to leave prospecting for sales leads, … Continue reading